Website Promotion Magic

Is there such a thing as a magic bullet for promoting websites? Some will say 'yes' - it's called Google AdWords. If you're not careful, however, this kind of online advertising can burn up money really fast.

Personally, I prefer to have my websites rank well organically. Several things need to be done to achieve this, including using keywords strategically and building lots of good content around these keywords or keyword phrases and, of course, uploading content regularly. Blogs, articles and press releases are also great website promotion methods, but they can be a pain if you don't like to write. If that's your problem, there are many freelance writers out there who can help you out. Just do a search on the web.

Links are helpful too, but they take time to build up. Be selective about the ones you tie up with. If you can add at least one new one to your website everyday, that would be great. I have to admit that I'm lazy about building up my links directory. I prefer to get one-way links through writing blogs, articles and press releases, and yakking in forums.

Don't waste your money on quick fixes like e-mail blasting. Most people are spammed to death these days and are quick to delete strange or unwelome e-mail messages. For this reason, automatically-generated email messages, or auto-responder messages, are quickly losing their effectiveness.

Website promotion is a lot like gardening. You've got to water, fertilise, weed and prune regularly. It takes work, but the end result will be a nice, strong healthy plant.